IGT Solutions offer Digital Transformation and Automation in Travel, Hotel and Airline Industry to enable better experience and outpace the growing customer expectations. When it comes to battling the effects of COVID-19 in the business sector, digital transformation can be considered the first defense line. Digital Transformation in the Airline Industry. By using machine-learning algorithms, they have built an automated system capable of crunching vast data sets to warn about anomalies and to prevent potential accidents. For years, the Emirates boss has been eager to bring his company into a modern digital landscape and now he has his sights set on blockchain technology. All rights reserved, How technology is giving flight to customer experiences in the airline industry, Heathrow airport, one of them busiest airports in the world embraced AR technology, for a trial of augmented reality technology, Qantas is one such airline which has launched a VR app, Alberto Rey-Villaverde, Head of Data Science at EasyJet, Delta Airlines installed four self-service kiosks, Air New Zealand has launched a biometric-enabled bag drop, Wearable devices market is projected to reach $20.6 Billion by 2018, how Airlines are using the mobile platform to create delightful customer experiences. Wearable technology might still be in a nascent stage. Back in 2015, the biometrics trial was launched with the ‘Happy Flow’ project. In our article, we take a detailed look at how Airlines are using the mobile platform to create delightful customer experiences. Facial recognition is another application of the biometric technology being used at the airports. Components that don’t directly deliver substantial value through transformation but are needed as enablers / dependencies for other components (e.g. Blockchain technology gives an opportunity to create a process of identity management where the passengers and the airlines will not have to rely on the physical ID proofs to validate passengers’ entity and passing over that information through multiple channels. Additionally, the uniform also has a LED-based scrolling ticker, on the lapel jacket, which displays basic information such as the number of the flight, the flight destinations and lighting guidance in case of emergencies. Achieving effective personalisation in online spaces is particularly challenging. Any leakage of the data through the entire cycle has the potential to not only diminish user experience and affect revenue but jeopardise passenger safety and security as well. The race to achieve successful digital transformation in the airline industry is good for competition and, ultimately, good for travellers. According to Jonathan Vaden, lead of the project “Once augmented reality technology becomes ubiquitous, we will see many new and creative ways in which airports around the world begin taking advantage of its capabilities.’’. Recently airports like Glasgow Airport and airlines like Japan Airlines, EVA Air etc. Investment in UX/UI designs should occur early on to promote clarity of the use case amongst your vendors’ teams. Emily Weiss . In times to come the airline travel experiences are set to become more personalised, valuable and memorable for the flyers. Airlines in a digital transformation should judge the business value of each IT initiative by the lights of their strategy, their customer-satisfaction level (if that isn’t a strategic issue), and the business case. For example, digital technologies can enable an airline to reduce the planning cycle from the standard 12 months for the development of schedules to a few weeks, but it calls for major changes in revenue management and reservations functions – a discussion for a different column. As a concept, we mean the strategic re-engineering of an organisation’s operations, technology and processes for the digital customer. As it stands, the two most fundamental recent trends and probable future directions of evolution in the airline industry are consolidation and digital transformation. Perhaps the most familiar example is remote work, glorified in the media as … A blockchain is a distributed database that maintains a shared list of data or records; it can be financial transactions or the supply chain records in a manufacturing company etc. This allows the airline to deliver updated check-in reminders, gate updates and even personalised directions. Predictive analytics can pre-empt any delays that might happen due to the weather forecast and in-turn inform the airline staff about it to keep their customers updated. In just two years, today, a lot of biometric-enables single token platforms have been introduced, and airlines and airports are leveraging them to revolutionise passenger experiences. In the end, every great … Airlines not just are using mobile apps to make the entire process of booking flights, check-ins etc. The airline is using the deluge of data that it is collecting through these flights to improve the efficiency of the aircraft and also being pro-active. There are several challenges airlines face when looking to modernise their approach. 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