Tech dominated the top ten in this year’s report, with Apple , Amazon and Microsoft clinching the top three spots respectively. Beyond the reliability scores, Tesla scores phenomenally well on both Consumer Reports‘ road test and in owner satisfaction ratings. Business models have played a role in this success, with 62% of double-digit risers relying on significant subscription model businesses. To find out more about Tesla brand value, request the Tesla Brand Value Report. Tesla’s brand value is rising fast because it is considered a technology brand, but it didn't catch Toyota, Mercedes or BMW in the ranking of the world’s 100 Most Valuable Brands. During the analysis of BGB 2020, one key question emerged – how can brands build economic resilience, individual confidence and make good on the possibility of a better future for us all? Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017. 25 out of 26 brands rated in the U.S. market, ahead of only Ford Motor Co's Lincoln luxury brand, according to the annual survey released on Thursday. New models often have reliability issues, but Tesla’s problems were not typical. Power — with Tesla ranking dead last. The percentage of the value from 2017 to 2018 shows a 60% increase. Apologies to Tesla customers for shifting delivery dates. Advertisement Tesla’s projected reliability is moving down in multiple surveys. Tesla’s ranking would have risen a few spots if not for the Model Y’s performance, said Jake Fisher, senior director of auto testing at Consumer Reports. PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings, 12, 10 and 5 places respectively. Now the bottles … US-Dollar wieder auf Platz 40. Tesla stood proudly at No. Tesla … “I am surprised that we would see just basic paint and trim type issues and body panel fitment issues,” he said in an interview. 11 in an annual report based on road tests, reliability data, owner satisfaction surveys and safety performance. Driving growth of the table is big tech. Tesla has re-entered the rankings at #40 having last appeared in the Best Global Brands table in 2017. Print. — Elon Musk (@elonmusk) June 25, 2020. While Apple retained its top spot in the table, Microsoft's increase in value this year (US$166,001m) means it has overtaken Google (#4) to reach the number 3 spot. Only Tesla's Model 3 sedan, currently the company's best selling model, received a recommended rating from Consumer Reports. Seriously, how many CEOs respond personally, to apologize for a delay in delivery?!! For the complete Top 100 ranking, methodology and report with comprehensive analysis of growth, sector, and industry trends, visit www.bestglobalbrands.com. Tesla’s ranking would have risen a few spots if not for the Model Y’s performance, said Jake Fisher, senior director of auto testing at Consumer Reports. Tesla Model 3 also earned a “top pick” recommendation from CR. Use our Tesla Referral Code for 1,000 miles of free supercharging when purchasing a new Tesla. Tesla's ranking slipped two spots to No. Now it is ahead of only Ford's luxury Lincoln brand… Spotify (#70), saw brand value increase by 52% to US$8,389m – jumping 22 places in the ranking, while Netflix rose to #41 with a 41% increase to US$12,665m. Tesla cars suffered 250 problems per 100 vehicles, well above industry average of 166 problems. Tesla's ranking would have risen a few spots if not for the Model Y's performance, said Jake Fisher, senior director of auto testing at Consumer Reports. The Tesla brand has shown its strength this week with its new Tesla Tequila selling out even before Elon Musk could tweet about it. 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