At this time, brands could benefit by being more human. Already tagged. How the future of TV advertising will save brands Justin Lebbon, Co-founder & Director, Mediatel Events @justinlebbon justin@mediatelevents.com Read Rapid TV News coverage of the report Why the brand will be the last form of competitive advantage Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said. The Future of Audio conference will address a number of key themes, including podcast advertising, the impact of smart devices, audio branding, and how agencies are restructuring themselves to effectively meet the … Already tagged. In turn, this has meant a huge sea change in buying types and uptake on new ecommerce modules such as subscribe and save, subscription models and buy now pay later. Rob Hudson is a Senior Agency Partner on the digital sales team at Mail Metro Media, responsible for representing Mediacom and running the Group M agency group as well as managing a young, dynamic team. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Etiam mollis porta justo, id pulvinar lectus aliquet in. However, in today’s environment we need to shift this concept and focus on a combination of mental availability and digital distribution combining the entire value chain – pick, pack, ship as well as the unboxing experience. The sharpest media opinion, news and analysis. Read WARC coverage of the report. Here he tells us how he got to this point and how he’s feeling having made Mediatel’s Future Media Leader of the Year shortlist… Public. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Providing advice on sleep, food and even how to stretch and flex. This year, online retail has become the primary level for brands’ growth. Loading... Unsubscribe from Mediatel News? You can find the full programme listed below! These tech solutions are now part of an intricate ecosystem, and brands must manage it in-house or through a partner to ensure success. Gemma Spence: For brands who have a DTC platform, they can now attribute every single £ spent on driving traffic to this channel to purchase. How can ecommerce brands improve customer experience leading up to the Christmas period? Gemma Spence: Consumers expect seamless and highly personalised journeys across all the channels and devices they browse on. Luxury Brands Going Online in China. To make this feasible however, brands need to have the necessary infrastructure in place, like a Digital Asset Management (DAM) or Product Information Management (PIM) system, content syndication partners, payment solutions and assets to suit the Storefronts. Gemma Spence: Stand out on the shelf. Plus, for a new payment option, Klarna works very well. Diageo now expects the overwhelming majority of its growth to be driven by e-commerce sales. direct to your inbox. Already tagged. Wednesday 18 September 2019 And don’t forget about your brand. Matt has worked in the radio industry for more than 35 years and is a highly skilled audio producer, copywriter, and director. By getting that right, brands can maximise their digital availability and make all elements of their distinctive assets work even harder. This free-to-enter awards programme will feature seven categories … Already tagged. In the last ten years, ecommerce sales as a percentage of total retail sales have grown steadily. Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows. The future of brands is 'four dimensional' 10 Jul 2019 | Newsline Staff Brands need to build fully immersive experiences if they are going to futureproof themselves against a new wave of consumer, the founder of e-commerce platform Not On The High Street said this week. Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference. A high functioning team will achieve more for you than one piece of tech. Ksenia Khalina: Brands that pivot to understand and address consumers changing needs and expectations during the pandemic can find new opportunities and success in their sectors. Full day. In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. Andy Boddy: I wish I could give you a straight answer, but I’m going to flip this slightly. Supporting you to meet this shift in consumer expectations, the Future of Brands: Ecommerce conference will feature speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. Ksenia Khalina: Focus first on customer understanding. In addition to behavioural changes, we are seeing more than ever a rise in ecommerce retailers. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. - … © 2018 MEDIATEL EVENTS LTD. ALL RIGHTS RESERVED The organisers are … News Editor, Mediatel News . Other Mediatel Events; DTC: The future of brands? Full day. In fact, they can connect journeys from Facebook, Instagram or WhatsApp, allowing customers to browse and purchase in their desired platform. Privacy Policy. The future of UK newsbrands: the media buyer view. Celebrating the leaders of media research. Future of Brands: Media as medicine in the age of well-being. Also, there are examples of better WFH arrangements, supporting each other psychologically, communicating on eating healthy and staying healthy, helping with school and home lessons, sport at home, etc. Therefore, in order to improve penetration, share and profitable margins on their portfolios, brands must embrace new and emerging channels within ecommerce to stay relevant based on new consumer shopping habits. Looking to reach their customer where they are and recognising the accelerated digital shift, brands and retailers have raced to enhance their digital offering. Simultaneously, however, brands need to ensure they have a robust supply chain. Speaking during Mediatel’s Future of Brands event, the company’s global digital director, Sridhar B, explained what was driving those changes. ... And what is your prediction for the future of audio and how it will come out of this? Ksenia Khalina: One of my current projects is leading an expat relocation company in Austria that works with clients such as Nestle, Bosh, Microsoft and Dynatrace. The Future of Brands: Ecommerce conference featured speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. We'll be taking a look at how brands can engage with the LGBT+ community beyond just the month of June through both their advertising and media plans. ... Mediatel managed the whole process flawlessly, from securing the best mix of speakers, to ensuring that an engaged and relevant audience attended. The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum. The Future of TV Advertising Global returns on December 8, with the unification of television and digital, connected TV, addressable TV, programmatic TV, identity and measurement among the key themes at the three-day conference. Then at 3pm our attention will switch to the first event in our brand new Future of Diversity series, which will focus on Pride in Advertising. Sam Tidmarsh: What technology can brands implement from tomorrow to improve sales on their ecommerce store? Mediatel Events, the company behind the Future of TV Advertising, Connected TV World Summit, and The Future of Brands events – which also publishes Videonet and Mediatel News – will recognise and celebrate the very best in media leadership with the launch of the Media Leaders Awards 2021. It’s 100% of our business focus. Sam Tidmarsh: And as my last question, what is your key takeaway for ecommerce brands from the pandemic? Ksenia Khalina: I believe there are a lot of effective technologies out there which brands can introduce from tomorrow! With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. Ebiquity Director of Media Martin Radford presented the key findings from the report at the 2020 Mediatel conference, The Future of Brands, on 5 February 2020. Mediatel Media Research Awards 2020. The agenda kicked off with the panel ‘Covering covid: the story of a generation’ where Society of Editors' executive director Ian Murray was joined by Alison Phillips, editor of the Daily Mirror and James Mitchinson, editor of the Yorkshire Post. Taken at Doltone House Jones Bay Wharf. One of the biggest wins we’ve had this year is partnering with Spill, which has helped our employees manage their environments within a lockdown. Receive weekly round-ups of the latest comment, opinion and media news, In the first session of Mediatel's new Future of Brands event, Direct Line's CMO Mark Evans said that the "world has been away with the digital fairies for the past five years". The Future of Audio In association with: Starting on Monday 6 April 2020 and running until Friday 17 April 2020, Mediatel News and Mediatel Events brought you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on Thursday 16 April 2020. It was the third year running that we had sponsored the event, and it’s a great coming together of brands, media owners and platforms, and agencies. How important is ecommerce to your brand, or the brands you work with? Find out more about the UK's most comprehensive aggregator of media data. Supporting you to meet this shift in consumer expectations, the Future of Brands: Ecommerce conference will feature speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. Maplin: Rebuilding a business from scratch. We’ve seen attitudinal changes to spending online like shifts into essential shopping, going back to basics, focusing on local, loyalty offers and a dramatic shift into a more sharing and caring economy. My favourite ones for improving sales and customer experience are e-wallet, ecommerce subscription services (replenishment, curation or providing access to lower prices or members-only perks) and tech allowing online product customization (especially before the festive season!). Ecommerce has grown tremendously in 2020, with the pandemic forcing shoppers online. Read more at Mediatel Thank you for your comment - a copy has now been sent to the Mediatel So, communicate and be honest with lead times and delivery expectations. ... Newsbrands need to work harder together to prove the relative effectiveness of their medium for brands, and all parties need to push further for more creative ways to harness the power of the environment whilst maintaining the integrity of the content. The future of brands, agencies and television advertising . It is so important before Christmas to deliver hope and joy to the customers! This session explains what sonic branding is, how to produce it, and how to efficiently adapt and apply it. Contact us for help, First time user? Aynsley Peet: I would recommend Klevu for site search and Nosto for personalisation. Future of Brands 2020: the case for diversity Mediatel News. Sam Tidmarsh (Chair): Hello everyone and welcome to our roundtable special on Mediatel News as part of our exciting series of virtual events. The real value of Mediatel’s Future of Brands event is that it’s full of real brands who’ve been there, done that, and are there to tell the stories of what works and what doesn’t. October 14, 2020. sponsoring@evnt-theme.com. Fast forward to the 2020 pandemic, and ecommerce jumped to over thirty percent of total retail sales in Q2. It requires a significant company transformation though new business strategy, product portfolio, tech solutions, new people and managing skills. Keep your hand on the pulse of your customers by monitoring their changing needs in this difficult time. We will check the status of mediatel.co.uk with our worldwide server locations and detect if mediatel.co.uk is offline just for you or there is a global outage. Also improve on-site experience through personalisation. Sydney . Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. As Beauty and Luxury brands scrambled to expand their ecommerce capabilities during the first lockdown these brands had to adapt quickly, and rethink their approach to marketing and media. Create account. Mediatel-Newsline Mediatel News ... Home; Videos; Playlists; Channels; Discussion; About Play all. By 2019, ecommerce totalled nineteen percent of all retail sales. Lockdown or no lockdown, people are staying at home more and driving huge booms in e-commerce. In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. Additionally, they need to ensure consumers can complete the journey in the same channel as often as possible. Read Advanced Television coverage of the report. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Already tagged. Please note that the editor may Mediatel hosted The Future of Publishing today (25 June). Reset your password edit your comment before publication. We saw some of our highest performing pieces of content. You can find the full programme listed below! Aynsley Peet: Look to showcase your brand with brand content, create a dynamic approach to digital marketing and look to be flexible through a test, test, test approach for campaigns. Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. Andy Boddy: We started out as a digital disruptor, and while we work closely with our offline retail partners, we’re heavily focused on ecommerce! International Business CenterRosenstraße 210178 Berlin, Germany+49 30 123 45678 We are certainly planning on doing more with Mediatel in the future. Matt has won multiple awards for his work and is a member of the New York Festivals Radio Awards Grand Jury. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Three months of flocking online to purchase anything that they couldn’t buy in-store, UK consumers new found intent to shop digitally has risen both in the immediate term and for the future. Andy Boddy: By being open and honest with customer expectations. Newsline team who will review it shortly. Helping publishers increase engagement, improve monetisation and drive new audiences. Suspendisse varius enim. Awards lunch: Wednesday 19 February 2020 ... A Mediatel News event - for media influencers. We will be picking up on the key issues facing brands in in this complex, digital world. Andy Boddy: The resilience and focus of our team has been incredible. Sam Tidmarsh: Christmas is now less than two months away. In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. Getting up to speed with the demands of the new digital shopper, they have had to consider everything from checkout optimisation, to homepage personalisation, to multichannel inventory management. With the forced closure of all nonessential retail stores as part of strict lockdown measures, consumers have been forced to change their buying habits. Awards. Originally aired at The Future of Brands Ecommerce. Capturing the new digital shopper, maximising the prospecting opportunity. Direct-to-consumer ecommerce is a great opportunity and a new revenue stream. Already tagged. At such an uncertain time, we chose to flip from promotional messaging, to creating content to aid customers sleep and headspace, with no hard sell and no hidden codes. Sam Tidmarsh (Chair): Hello everyone and welcome to our roundtable special on Mediatel News as part of our … Thursday 27 February 2020 . Sonic branding is not new, but the increasing impact and success brands are now achieving with it is impressive to say the least. Gemma Spence: In short, incredibly. We all know the proven concept of traditional brand growth is an augmentation of making sure brands are top of mind through mental availability combined with physical availability through in-store and immersive experiences to improve sell through. This is an unprecedented time and supply and demand for online business has shifted considerably. Brands therefore need to ensure they are consistent with their product content and ensure images are fit for purpose across multiple devices and channels. We look forward to participating in another great debate later this month, this time all the way down under, at the Future of Brands Sydney. 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