On the flip-side, can you really justify ignoring the big trends, just because they don’t appeal to you on a personal level? These more ‘dedicated’ gamers spend an average of 70 minutes per day playing console games, but this rises to more than 90 minutes per day for console gamers in Thailand, the Philippines, and Saudi Arabia. Online purchases of Furniture & Appliances saw the fastest year-on-year growth, with 2019 worldwide consumer revenues of US$316.7 billion marking a 19 percent jump compared to 2018 spend. One particularly American challenge during this massive jump in media consumption: the U.S. obsession with fake news. Privacy remains an important issue for internet users around the world, and the latest research finds that we’re more concerned today than we were this time last year. Digital substations can boost the flexibility and responsiveness of transmission and distribution grids by capturing and using accurate, real-time data to control grid stability and react quickly to changing grid conditions. Our love affair with apps shows little sign of slowing either, despite the rise of ‘, that the world’s smartphone users downloaded more than 200 billion mobile apps in 2019, spending a total US$120 billion on apps and app-related purchases over the past 12 months. The first online survey (pre���COVID-19 survey), of 2,103 US consumers, was conducted from December 2019 to January 2020. With most shoppers demonstrating that they’re equally happy to engage with connected devices and physical-world properties in equal measure – often simultaneously – it’s increasingly clear that these ‘lines’ only exist in marketers’ heads and budgets. Almost without exception, the companies and brands that succeed over the long-term are those that successfully satisfy people’s wants, needs and desires – not those who’ve jumped on a bandwagon, created an isolated ‘viral’ campaign, or jumped at every shiny new toy without a clear strategy. Dogs even outperform cats on Instagram. Despite mobile’s ubiquity, three-quarters of internet users aged 16 to 64 still go online via laptop and desktop computers. A lot of the surge is attributable to global lockdowns thanks to Coronavirus, of course. And finally… 1 in 5 internet users aged 16 to 64 watched a live-stream of someone else’s gameplay during the past 30 days, while 1 in 7 watched an esports tournament. In Hong Kong, behavior in the local community began to change as soon as the first case of COVID-19 was confirmed on Jan. 23, 2020. However, overall, Facebook’s audience reach has grown by 1 percent in the past 3 months alone. Many of the marketers I speak with around the world ask me whether TikTok will overtake Facebook, whether VR will become “a thing”, or whether the data I see point to a “next big thing.”. See individual report slides for more details. Tinder generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. As GlobalWebIndex stated in their recent Commerce trends report, “While social networks often play a central role in the initial steps on the path to purchase, only 12 percent of internet users say that a ‘buy’ button on a social network would drive them to check-out online.”, “At present, enthusiasm about buying ordinary goods and services via social networks is limited. It’s worth noting that in-app purchases are an increasingly important part of the gaming industry, with GlobalWebIndex reporting that 8 percent of. in the SlideShare embed below, but read on to find our summary of this year’s key headlines, numbers, and trends. Let’s finish with three top tips. The digital gender gap is also apparent in our latest social media data. from GSMA Intelligence suggests that more than half of all women living in India today are, that much of this imbalance stems from “, deeply ingrained social norms and practices. Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. Internet behaviours are changing, with influences from around the world shaping the expectations and preferences of people in all corners of the globe. In fact, as a different study I covered a month ago says, the average person spends a quarter of his or her waking time on their mobile device, and in some countries like Indonesia, it jumps to six hours a day. Digital and social platforms make it easier than ever to connect with – and learn from – people all over the world, whether they’re domain experts on LinkedIn and Twitter, or everyday people on Instagram. That means that the platform has roughly 300 million monthly active users outside of China. Opinions expressed by Forbes Contributors are their own. Augmented consumption of digital media ��� be it OTT platforms, gaming, news, or social media channels ��� is becoming the new normal as social distancing is ��� You're in good company: millions of consumers of digital media, entertainment and information have found their lives revolutionized by the power at their fingertips. However, gender is also a critical factor, with. My wife justifies her seven hours by saying that her phone is essential for her work and that she doesn’t watch TV, and that’s where she’s got me. A quick search reveals almost 250 million posts have been published to the platform using #dog, compared to just 200 million for #cat. is home to 1.70 million users, compared to 1.29 million for. that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. However, recent trends in some of our most cutting-edge data reveal that things may be changing. For context, TikTok is still behind WhatsApp, Facebook, WeChat and Instagram, but it’s already ahead of all the other social platforms. Furthermore, data from Statcounter reveal that roughly 53 percent of all web page requests now come from mobile phones, but that computers still account for 44 percent of the total. People are increasingly willing to spend money on games, too. 56 percent of adults aged 18+ around the world surveyed by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. First up, there’s no denying it: TikTok is. #DPCMnatale, @donanderson01 For context, if that figure were applicable to the entire global internet users base, it would equate to almost 2 billion monthly active users. EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Helm Audio’s Bolt Is The Best Little DAC On The Market And A Great Gift For Any Audiophile, Getting A Next-Gen Console This Holiday? : Un decreto uscito direttamente dalla penna di Lewis Carroll. As a result, a balanced device strategy is still essential. Games are a serious business The Japan ranked the ��� Meanwhile, the number of people around the world aged 16 to 64 who use tools to block ads each month has also increased since our Digital 2019 reports. generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. Let the debates commence. The second trend in Think Forward 2021 is Practical Advocacy. from the ITU showing that women are more likely to be ‘unconnected’ compared to men. Two surveys were fielded by an independent research firm. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. Listen to this story on the TechFirst podcast: The obvious question: if that’s average, how much screen time are the outliers getting? . That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. Many marketers in the West remain skeptical of esports, perhaps because they see little evidence of their popularity in their own lives. I forecast and analyze trends affecting the mobile ecosystem. .” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. Fun fact: if you tried to store all of that data on. the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section. More importantly, is it a sustainable solution that justifies a steep learning curve (VR, anyone?). The influence of the East For example, Statista reports that the number of homes around the world with at least one smart home device increased by a third over the past year, indicating that tens of millions of people have consciously decided to spend an average of US$550 a year on devices that actively listen to and track the things that they do in the privacy of their own homes. Strong growth isn’t limited to TikTok watch other people playing games every month. But social commerce hasn’t caught on to the extent that many marketers might have hoped. North America was the second largest production market with a production value market share of 21.85% in 2012 and 20.97% in 2017. Which means that a doubling in screen time is probably not a great thing for us personally or as a society. In previous editions that’s been which emoji people use most on Twitter (we’ve included that in this year’s report too), or the discovery that Yahoo! Gaming, voice interfaces, and esports are all hugely popular with global audiences, yet continue to be underrepresented in the media coverage, in marketing plans, and in brands’ budgets. This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. Mobile games are also big business, with App Annie. For reference, the average search index for ‘dog’ in 2019 was 90, compared to an average of 52 for ‘cat’. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. Video’s scale isn’t just about data consumption, either. show that use of voice interfaces has grown by more than 9 percent over the past year, with 43 percent of the world’s internet users between the ages of 16 and 64 now using voice search and voice commands on any device each month. Play It On The Best Screen Possible, AirPods Max: Apple Reveals Surprising Details That’ll Change How You Use Them, Is Santa Claus Real? Data from. It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. See individual report slides for more details. Moreover, marketers would do well to stop thinking in terms of ‘online’ and ‘offline’. This shows how people are finding ways to humanise their digital communications. However, it’s not just China’s ecommerce sites that are breaking through at a global level: Asia’s rising influence is also evident in the latest rankings of mobile apps. Who's watching more Netflix, Hulu, Peacock, Disney+, and Apple TV+, by age group. The majority of gamers play games on their smartphones (69 percent of all internet users), but 25 percent of internet users also report playing games on dedicated gaming consoles. Mental health continues to be a challenge in Covid-19 times, and increases in screen time for social media and news are strongly correlated with decreases in mental health. Paid video subscription services are popular with mobile users too. Furthermore, the latest data from App Annie suggest that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for a further 10 percent of the total. However, 500 million of these active users – more than 60 percent of the total – live in China. Worldwide, ecommerce consumers are more likely to purchase through a mobile device than through a laptop, although the data reveal that most people use both devices for their online shopping, depending on the type of product they’re buying and the context of their shopping activities. . If you’d like to learn more about this important topic, GSMA Intelligence’s comprehensive Mobile Gender Gap Report explores many of the underlying issues and challenges in detail, while their excellent Mobile Connectivity Index offers richer perspectives at a local country level. Young consumers took to whatever media they could get their hands on���including TV���but once things return to normal, digital Mirroring a trend that we highlighted in our Digital 2019 Q4 Digital Statshot report, various data points in our Digital 2020 reports show that the internet’s centre of gravity is moving progressively eastward. Published by Sandhya Keelery, Oct 16, 2020 Television accounted for the highest share of daily media consumption among the population in India ��� The third trend featured in Think Forward 2021 is In-Feed Intimacy. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. offers richer perspectives at a local country level. The Reuters Institute Digital Report reveals new insights about digital news consumption based on a representative survey of online news consumers in the USA, UK, Germany, France, Denmark, Finland, Spain, Italy, Urban Brazil and Roughly three-quarters of the world’s internet users aged 16 to 64 buy something online each month, with GlobalWebIndex finding that ecommerce adoption rates are highest amongst internet users in Indonesia, Thailand, and Poland. Don’t just search for product-related hashtags, though. The average internet user now spends 6 hours and 43 minutes online each day. We’ll publish a few more articles that dig deeper into some of the more nuanced findings in this year’s reports over the coming weeks, and we’ll also share more detailed data for local countries starting in mid-February. Digital Media Europe 2020 Join us for the best in Subscription Marketing and Premium Advertising expertise We're committed to continuing the Digital Media Europe conference tradition ��� bringing together the brightest media minds from around the world! : We've heard a lot skepticism around #virtualreality the last few years, but workout apps have changed all that. Some important challenges remain, however, and there’s still work to do to ensure that everyone around the world has fair and equal access to life-changing digital connectivity. People are increasingly willing to spend money on games, too. The latest data from Ericsson suggest that the world’s mobile internet users will consume more than half a trillion gigabytes of mobile data during 2020, with roughly two-thirds of that total being used to stream and download video content. At present, enthusiasm about buying ordinary goods and services via social networks is limited. That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. What’s more, the world’s internet users will spend a cumulative. However, this year’s fun fact goes to the very heart of why the internet exists, and marks a fundamental shift in the internet’s centre of gravity that’s arguably as radical as the rising influence of the East. brands, products and services to buy, with more than half (53 percent) of GlobalWebIndex’s survey respondents saying that they use these tools. Looking ahead indicate that TikTok’s success has come at the expense of any of the Western social networks. Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. No stopping shopping While social networks often play a central role in the initial steps on the path to purchase, only 12 percent of internet users say that a ‘buy’ button on a social network would drive them to check-out online. Dogs even outperform cats on Instagram. However, it’s important to stress that the rise of voice isn’t only about the use of smart speaker devices. Please go to the Instagram Feed settings page to connect an account. Last year, the category raked in US$47 million, showing an 11 percent growth as compared to 2018. However, less commuting to work amid stay-at-home orders and the coming recession means an interruption to digital audio���s growth. More than 4.5 billion people now use the internet, ��� Similarly, Statista reports that internet users spent more than US$83 billion on online game purchases in 2019, up by roughly 5 percent year-on-year. suggest that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for a further 10 percent of the total. The 497 million MAUs that the platform reported in November was buoyed by an annual increase of 51 million new users, equating to year-on-year growth of 11 percent. show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with family and friends, relaxing on the couch, managing our finances, getting fit, or even finding love. This huge online shopping festival – the Chinese equivalent of Black Friday or Cyber Monday – is increasingly popular throughout Asia, so it’s perhaps not surprising that China’s ecommerce giants are becoming much more visible at a global level. Four elements that will define digital media consumption in 2020 With the advent of new technology and evolving consumer preferences, India's digital media consumption pattern is ��� GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s data putting mobile’s share of internet time at 50.1 percent. Alexa, Siri And Google Tackle The Big Question, Apple Loop: Stunning iPhone Leak, iPhone’s COVID-19 Update, New MacBooks Get Windows 10, Android Circuit: Galaxy S21 Video Leaks, Nokia 5.4 Launched, OnePlus’s Year Of Change. TikTok was probably the media’s top social story in 2019, with some huge – and often misrepresented – numbers hitting the headlines. People are also spending more time watching. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities, Critically, marketers can now use Facebook to reach one-third of all the world’s adults aged 18 and above, and. Don’t just rely on research; go out onto the web and into social media and watch what’s happening for yourself. The worried wide web But how can we translate these findings into more efficient and effective plans? Average daily time spent consuming content is now six hours and 59 minutes, which includes phone, TV, and other forms of digital media. by AdAge a couple of months ago offers more clarity on what’s been going on. You’ll find our full Digital 2020 Global Overview Report in the SlideShare embed below, but read on to find our summary of this year’s key headlines, numbers, and trends. 800 million monthly active users big. However, gender is also a critical factor, with data from the ITU showing that women are more likely to be ‘unconnected’ compared to men. Measuring News Consumption in a Digital Era As news outlets morph and multiply, both surveys and passive data collection tools face challenges By Michael Barthel, Amy Mitchell, Dorene Asare-Marfo, Courtney Kennedy and Kirsten Worden Every year when we’re producing these reports, we spot something fun in the data. In its latest list, Alexa [note: not the voice assistant] places China’s Tmall in third place in the global website rankings – that’s ahead of both Facebook and Baidu, and 10 place higher than its top Western competitor, Amazon. playing games. Top of the growth charts is Reddit, whose reported monthly active user numbers have surged by 30 percent (100 million new users) since this time last year, with the company’s latest reports revealing that the platform now attracts 430 million users each month. Go beyond your bubble Research for the Digital News Report 2020 was conducted by YouGov using an online questionnaire at the end of January/beginning of February 2020. Getting to full access: connecting the unconnected that gamers spent more than US$150 billion on games in 2019, an increase of almost 10 percent compared to the previous year. She’s spending an average of almost seven hours a day on her phone. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). In cultural consumption, higher social status is primarily reflected in the consumption of cultural products from diverse levels of sophistication, denoted as cultural omnivorousness. reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies. Meanwhile, Pinterest has enjoyed similar success, growing its total active user base by 29 percent over the past year. We strive to offer insight on all of these issues through our regular Global Digital Reports, but my answer to all of these questions is the same: focus your attention on people, not technology. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. People are also spending more time watching other people playing games. Top takeaway: In 2020, use data-driven insights to identify a handful of technologies and platforms that really matter to your brand’s success, and not simply to add the latest fads to your roadmap. However, the company also reports that younger users are more likely to turn to social media when they’re researching brands and products, finding that social networks have already overtaken search engines as the most popular method of online research for people aged 16 to 24. Half of us believe that increased use of digital media has improved our lives, according to ��� Mobile now accounts for half of internet use Average daily digital content consumption is now six hours and 59 minutes, which includes phone, TV, and other forms of digital media. sueddeutsche.de/digital/micros…, @ottavionava More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Facebook still dominates Meanwhile, the number of people around the world aged 16 to 64 who use tools to block ads each month has also increased since our. Compared with the week of Feb. 10-16, 2020 visits to websites and mobile apps in the ���General News��� category increased by 61% in the week of March 16-22, 2020. YouTube still commands the greatest share of the world’s online video viewers, and our calculations indicate that roughly 3 billion people watch at least one YouTube video each month [note: YouTube itself reports 2 billion signed-in viewers each month]. #Mandalorian pic.twitter.com/EIASkxdkX2, 32 Avenue of the Americas, 4th Floor, New York NY 10013, Digital 2020: 3.8 billion people use social media. Clearly, eight, nine, even ten hours a day. 2020綛�12���12��� 3���30��� �����吟�喝��羃糸�����������������������薑�������荀������с�������泣����若�� 2020綛眼��綽���我��������筝������障����� ��������������������宴��鐚� GlobalWebIndex reports that 90 percent of internet users aged 16 to 64 now watch online videos each month, which would translate to more than half of the world’s total population if we applied that figures across all of the world’s internet users. Once again, the story varies by country. You may opt-out by. Published by Amy Watson, Jun 18, 2020 The coronavirus outbreak has caused media consumption to increase in countries across the globe, with ��� This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. However, when we consider the extent of app offerings available to today’s mobile users, this is perhaps unsurprising. Internet behaviours are changing, with influences from around the world shaping the expectations and preferences of people in all corners of the globe. Can Startups Partner With Major Companies? The United Nations reports that much of this imbalance stems from “deeply ingrained social norms and practices.” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. of all the world’s adults aged 18 to 34. However, most of the increase occurred recently: compared with the week of March 9-15, 2020, visits went up by 50% during the week of March 16-22, 2020. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. The changes involved behaviors, mindsets and media consumption. shows that worldwide ecommerce spend grew significantly during 2019, although – as one might expect – growth rates varied by category. However, this is something that robust branded content and inspiration can change.”. The previous normal was just over three hours, but now my wife is — at least in this respect — completely and totally average. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. : Dog in training. Baidu, China’s top search engine, ranks fifth in Alexa’s latest list, and fourth in a similar ranking from, , a popular messenger platform owned by WeChat’s parent company, Tencent, currently claims the sixth spot in Alexa’s rankings, Seventh spot in Alexa’s rankings is occupied by. What’s more, with more than 50 million new users coming online for the first time in the region over the past 12 months, these audiences will play an increasingly influential role in shaping the next phase of the internet’s growth – in Asia and beyond. Media Consumption in the Age of COVID-19 As the coronavirus outbreak continues to wreak havoc across the globe, people���s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum. 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