Converged media happens when at least two or more of the above-mentioned media channels come together, use a consistent story line (look and feel), and work in concert to meet a certain marketing or content marketing goal. Simply put, it is the coming together of traditional and digital media. Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. People get to bring out their hidden talents. Media convergence is the bringing together of multiple technologies into one new form of technology. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. Media convergence is the tendency for different types of media to become more similar with time. Prezi Video + Unsplash: Access over two million images to tell your story through video The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. Digital media convergence enables news to be delivered quickly to the public. Generally speaking, social media convergence is benefit trend to influence people’s daily life. People get news daily through the media and this keeps them updated on the happenings around the world.3. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. According to Encyclopedia Britannica, media convergence can be described as a “phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Digital media convergence has changed the game plan for journalists and reporters, advertisers and broadcasters. A Quick Lesson: Paid, Owned & Earned Media Paid Media … Children’s knowledge increases. • Technological Convergence The digitization of all media content. The benefits of social media is that it’s a good way of cross media convergence because the internet is on the go so it’s a technological convergence also it engages the audience because there are competitions and it’s viral around the world. Blog. The two primary levels that convergence has occurred are … The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. Convergence is the process where several media channels come together to exist and operate in synergy. This reach, makes the everyday lives of individuals easier since they now have much easier access to information on the things or products that they want and need. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. 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