According to Hootsuite’s 2019 Social Trends Survey, 64% of marketers have either already implanted Instagram Stories into their social media strategy or are aiming to do so in the next 12 months. One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. However, with updates and new releases making it an ever-shifting landscape, brands need to keep up to date with the latest developments and changes to the space in order to benefit from their social channels. Brands with a following of 100,000 or more share Stories more regularly (every two days), likely due to the fact that they can benefit from a greater range of Stories features – such as adding a link to their posts on Instagram. The whole purpose of this kind of social media marketing strategy is that it’s community first rather than sales first. Answering a customer complaint can increase customer advocacy by as much as 25%, meaning that responding to complaints can help create loyal customers. We have given our predictions for the social media trends of 2020 and beyond in this article. Facebook, Twitter and Instagram tend to be the core platforms used by B2C brands, with LinkedIn also being vital for B2B companies. Benefits of User-Generated Content on Instagram: The king of user-generated content on Instagram is undoubtedly GoPro, with almost 100% of their content being taken by athletes and explorers in their community! I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. With those kinds of figures, it’s no surprise that businesses put so much effort into social media marketing. These are great examples of brands thinking outside of the box, celebrating their community, and using UGC to make their social media marketing more meaningful. As well as offering an easy way to speak to customers and quickly deal with issues – especially as everyone is so connected to social media – this form of customer service offers benefits for brands. You might think a Facebook campaign is brilliant, but if it doesn’t do what it was meant to, then it’s a waste of time and resources. I hope you utilise the information in this guide to smash your 2020 objectives out of the park, and would love to hear from you if you have any comments or questions! Stories were a complete game changer when Instagram introduced them back in 2016, and they have not stopped developing valuable features since. Stories aren’t going to be a suitable option for every brand out there, but with them being so engaging and seeing an increased use that will likely lead consumers to expect brands they follow to create Stories, it is worth assessing if and how you can utilize them. One of the most important and tricky aspects of Facebook ads or promoted content is testing out different target audiences. Facebook offer a great feature called ‘Lookalike Audience’ to help you reach an entirely new group of people who share characteristics with your existing customers and target demographic. Here’s just a few things your business can try out on Instagram Stories: For more in-depth Instagram Story tips and examples to help your social media marketing, check out: 14 Ridiculously Easy Ways To Use Instagram Stories For Your Business . In order to achieve the Facebook marketing goals you set in Step no. How to create a social media strategy Step 1. As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. In comparison, smaller influencers, such as those who are likely to be part of your communities, tend to have better relationships with their followers, which means they benefit from a higher level of trust. Because social media is viewed as being so convenient, it is expected that brands will find it easy to use as a method of customer service. Scheduling social media content in advance improves efficiency, keeping everything in one place and freeing up more time for content creation and other creative aspects of social media marketing. However, many types of influencers are no longer trusted by consumers. Browse the best social media marketing articles on latest strategies, trends, various tools and ideas for marketers. CMI’s 2020 B2B Benchmarks, Budgets, and Trends – North America found that 72% of B2B marketers used social media advertising in the past 12 months. Customer service is always going to be a vital aspect of providing a good customer experience, but in the digital age, the customer service you offer is a lot more visible to everyone online. This will not only show your post to the new people tagged, but also to their friends on News Feed. However, there are other general benefits that come from brands being active on social media, such as: With every app-update comes more creative ways to enhance your social media marketing and hit those KPIs. There’s a lot of room for experimentation, tongue-in-cheek posts and fun, which makes Stories highly engaging, and it is one of the likely reasons as to why Stories had a growth rate that was 15x the rate of Feeds in 2017. All of this better enables you to create a genuine experience for your audience. Analysing your competitors’ social media marketing activity is an important and valuable part of your strategy. Drop a comment on the post asking permission to feature it on your profile – this is also a great chance to chat to customers and get your brand personality across! Some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have both deleted their accounts and removed social media mobile apps. Social media marketing is the common route to reach to the consumers and it is a part of digital marketing.If you are planning to set up any business, you need to make sure the social engagement through Facebook, Instagram, Twitter, and many more social platforms. As discussed, you can’t plan which channels to use or what kind of content to produce until you determine your business objectives. Missguided have a very clear and recognisable brand voice on Instagram which is well aligned with their target demographic: HAPPY 1ST DECEMBER BABES #missguided #christmas, A post shared by MISSGUIDED (@missguided) on Dec 1, 2018 at 12:00pm PST. This isn’t to say that communities are a new concept, but they are being built by brands in different ways, which is paying off and will likely continue to do so as we head into 2020. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook… by Andrew Macarthy Paperback $13.98. This isn’t to say that social media will become void in terms of digital marketing, but marketers do need to understand the impacts it could have. A CTA is particularly important if you’re planning on your video content being a Facebook Ad, as it will help drive users towards your website. • • • @GoProFR #GoProFR #GoPro #December #Mediterranean #2018 #NewYear #Coastal, A post shared by GoPro (@gopro) on Dec 1, 2018 at 6:53am PST. (As you can see, there’s immediately a lot to consider when it comes to social media marketing, so it’s no wonder companies have whole departments dedicated to the cause…). Using an automated management and scheduling tool like Hopper HQ, you can bulk upload your photos, videos and text posts for Instagram, Facebook and Twitter — and set them to be published in the weeks ahead! Depending who your target demographic is, you might decide to prioritise a certain social network over another. Without sufficient planning, it’s easy to post sporadically or neglect certain social networks. Your social media marketing strategy will summarize and plan everything you hope to achieve from participating in social media. It simply means that most of your customers are online and using social media every day. Social media audience segmentation. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. Use the opportunity of Live to stream an event, a product launch, run a Q&A, or share behind the scenes going ons at the business! By tracking key metrics you can develop and optimise your activity and become excellent at social media marketing! 1. However, the question is why are they so popular? Since the launch of Snapchat, other social media platforms have rushed to add the Stories format to their offering. Here are the trends that we, and other experts, think you need to be aware of ahead of the new year: There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. Similarly, Parkrun share their members’ running posts to tell their stories of fitness and positivity. TikTok is already an attractive platform for YouTube, Instagram, and Twitch bloggers since it's effortless and fun to make videos and gain fame there.”, Klara Alexeeva, Content editor at combin.com. Neal Schaffer - Leading Global Educator and effective implementer of social media strategy for business. Take a leaf out of this hotel’s book, who utilised #NationalPineappleDay to create some fun and unique content relevant to their business: Shades on, blue skies, no worries. Turbocharge your results with this toolkit containing 12 resources. Alternatively, perhaps towards social e-commerce, where brands will begin selling their products via Instagram Stories.”. And if it’s not on yours, it should be! ✨… To #WIN Day 6 of Revlon’s 12 Days of Beauty: 1⃣ Like this gram 2⃣ Tag 3 friends in the comment below 3⃣ Make sure you’re following us @revlon_uk Winner will be announced tomorrow Competition open for the UK ONLY ! It slowly crept into our lives, little by little. And your competition already knows it – that’s why marketers spent over $99 billion on social media advertising and marketing in 2020. A big reason for this is that people now feel overloaded by social media, with the permeation of social media affecting their mental health and wellbeing. Link in bio for T&Cs #giveaway #competition #12daysofbeauty, A post shared by Revlon UK (@revlon_uk) on Dec 6, 2018 at 12:00am PST. The bottom line is your online presence should expand your reach, to ultimately drive more conversions. The possibilities are endless with video, and provide the opportunity for creative freedom. How To Create A Social Media Marketing Strategy, automated management and scheduling tool like Hopper HQ, 14 Ridiculously Easy Ways To Use Instagram Stories For Your Business, Ensure you’re not producing content ‘for the sake of it’, Help you establish the key metrics to track success, What kind of conversations they have with their audience, Make a community Facebook group related — but not exclusive — to your business, Join already established groups and start conversations. Apply the practical advice in this guide to help strategise your social media marketing plan for 2020…. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. Tijdelijke content is slechts voor een korte periode beschikbaar en … Strategic financial marketing planning is in flux. “I am so passionate about this subject that it is going to be the focal point of my next book, Age of Influence, which publishes in March of 2020, but needless to say I hope that marketers in 2020 will realize that social media is not just a place to market to people, but really is the ultimate forum for you to find and collaborate with a variety of social media users of varying influence that can help push your marketing objectives forward.”. Although Pinterest is far from new on the scene, it has experienced a recent resurgence, meaning it is now used for more than just saving recipes or getting decorating inspiration. 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