With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. We'll publish them on our site once we've reviewed them. In the digital age, such boundaries (and the line between partners and rivals) are blurring and constantly changing. It introduces a new methodology called the Low-Code Digital Factory that … Tell readers what you thought by rating and reviewing this book. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. There was a problem loading your book clubs. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. The overall message from the book. David L. Rogers. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. A loyalty program that rewards you for your love of reading. The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) Ebook - Previews: Review Seldom have the effects of digital change on legacy … The Digital Transformation Playbook. We are currently reviewing your submission. Any business leader, but specifically those at … Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. This playbook is all business leaders need to create and pursue a digital …
The fast-moving digital environment has been … It is an … Great book and easy to understand. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. Buy it, read it and enjoy the clarity in digital transformation decision making. What I find it most useful are the tools shared by Professor Rogers are pragmatic and lesson learnt is Digital Transformation is not about chasing after the latest technology but rather reminding us to continuously seek to understand customers behaviours that were shaped by technology exposure has resulted in areas where once marketing has thought to create value has now became the normal must have and this can simply be replaced with a technology that continues to fill the need and in return freeing up our resources so that we can start creating another competitive distinction strategy for our brand. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. This was set as a supplementary text for a MSc module on digital leadership. Great framework and model for Digital Transformation, Reviewed in the United States on March 15, 2017. Would you like us to take another look at this review? Choose your country's store to see books available for purchase. Something went wrong. The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing series) by David L. Rogers. Romance eBooks for warming up chilly nights. For those running or working with businesses formed prior to the proliferation of digital channels for connecting with and delivering value to their respective audiences this is a great crash course to jumpstart vernacular. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Rethink your business for the digital age. on December 19, 2020. Rogers shows why traditional … To get the free app, enter your mobile phone number. Go to our Japan store to continue. This book is certainly not a playbook, this is written by an academic and not a pragmatic how to guide on digital transformation. And more importantly, exactly how to adapt. There's a problem loading this menu right now. it's that most unusual of "business" books - one that does what it says it's going to do on the cover. Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer's personal information. It is an … All in all a Good Jargon Free explanation of and how to apply Digital Transformation, Reviewed in the United Kingdom on October 4, 2019, Well structured digital strategy book. Neil … Reviewed in the United States on April 27, 2018. One of the approaches that organizations take to help them implement and institutionalize their digital transformation is to create a playbook or a series of This website uses cookies and other tracking … The Network Is Your Customer: Five Strategies to Thrive in a Digital Age, Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead, 77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL CAPABILITY MODEL, Leading Digital: Turning Technology into Business Transformation, Driving Digital Strategy: A Guide to Reimagining Your Business, Digital Transformation: Survive and Thrive in an Era of Mass Extinction, David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. There are more and more examples coming on the market, even GM's move to put an e-commerce dashboard in all of their cars. Please review your cart. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. Digital transformation is the wave of the future. This ebook explores how digital transformation can help your pharmacy win more customers, make more money, and get more done. You’ll find digital … We call this the Digital Imperative. Having read a few digital strategy books, it takes a different approach, 5% digital, 95% plain butter business thinking. There are currently no items in your Shopping Cart. Rogers makes some compelling points about how to approach rethinking your business strategy, as well as some tools to help you in the process. Thanks! It is … We appreciate your feedback. "Digital transformation is fundamentally not about technology but about strategy"... the first sentence in the conclusion says it all about this book. Reviewed in the United States on June 29, 2017. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. Hope he updates it soon. The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) - Kindle edition by Rogers, David L., Rogers, David. The review must be at least 50 characters long. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It also analyzes reviews to verify trustworthiness. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Don't even think about it, just buy it and read it. the “how”). Not in United States? You can read this item using any of the following Kobo apps and devices: Looks like you're in Japan. It is an … Thanks! Does this book contain quality or formatting issues? Does this book contain inappropriate content? His most recent book is, Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age.It is an … Please try again. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. Publisher: Columbia University Press. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Note that the book does not elaborate on emotional intelligence, leadership and change management topics - so critical to any transformation. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. by It has great examples of organizations that have done well and those that have mis-stepped but first it covers the theory and strategy that is important to understand. Customer Experience in the Financial Sector - Digital Transformation Playbook … Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. This book is a must read for anyone who is looking for a good book on digital transformation. That's a clear example of a product morphing into a platform. I returned the book without even finishing it...author must put his business class students to sleep at Colombia. Sign in. Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? You can remove the unavailable item(s) now or we'll automatically remove it at Checkout. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. great. In this eBook, you’ll learn how to get the most out of intelligent automation (IA), including: A broader … It is an … Find all the books, read about the author, and more. These promotions will be applied to this item: Some promotions may be combined; others are not eligible to be combined with other offers. You need a United States address to shop on our United States store. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. In football, you have a playbook. Please try again. the section on what is and is not "disruption" is really clear and non-hysterical, which is unusual, in my recent experience. The book not only defines digital transformation (I.e. Do you believe that this item violates a copyright? Rakuten, global innovation & entertainment partner of FC Barcelona, Wrapped in holiday romance with Talia Hibbert. Download the playbook … Don't start a business without it. The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing), Columbia Business School Publishing (April 5, 2016), An excellent playbook on digital transformation, Reviewed in the United States on July 2, 2016. Reviewed in the United States on September 25, 2018. A practical, relevant and useful book to business practitioners, Reviewed in the United Kingdom on June 10, 2016. David Rogers has provided an excellent practical definition of a hugely abused and overused industry buzzword, Digital Transformation, and provided a very practical framework for implementing it. Buy Print edition: Amazon; Buy Ebook: Amazon Kindle, Apple iBooks, Google Play, Kobo The Digital Transformation Playbook. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. A key to suc… This book does a fantastic job of breaking down the core aspects of business strategy contrasted with the modern landscape of how technologies, the internet and newer platforms are shaking up industries. Nevertheless it’s eye-popping (esp.sections on disruption and modifications to the famed Prof. Christensen’s Innovators Dilemma model). With this shift to digital comes a playbook … With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. His approach is pragmatics yet realistically illustrates the huge breadth of transformation and significant organizational change management challenges to be overcome if large traditional enterprises wish to achieve the strategic business benefits promised by Digital Transformation. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. Not an IT book - this is about business strategy (which is what digital should be), Reviewed in the United Kingdom on January 15, 2020. You've already shared your review for this item. I would rate it better than either Leading Digital and Digital Disruption for the tools and the ideas that it contains, while I also personally like and appreciate the historical context to the theory that it contains. Enterprise IT leaders. Your display name should be at least 2 characters long. the “what”) but also provides multiple concepts, tools, frameworks, ACTIONS (process) one must undertake to successfully make the transition to digital (I.e. -- Bob Garfield, cohost of NPR's. Toolkits seem very practical. Great resource to know what "Digital" is all about, Reviewed in the United States on February 9, 2018, Fabulous book that covers all aspects of digital transformation and revolution. As a digital-native I enjoyed this read as a utility to share with my non-digital colleagues. All in all a Good Jargon Free explanation of and how to apply Digital Transformation, Reviewed in the United Kingdom on March 10, 2020, A really interesting read, that correlates with some of my Digitization experience. The title should be at least 4 characters long. Don't let your team become a victim of that statistic. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. The examples were obvious companies that we have all heard about in other published books and articles-no hallelujah moments. everything is clearly referenced, which is handy. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. This is seriously good book on the subject of digital transformation. For details, please see the Terms & Conditions associated with these promotions. In the past, firms competed with similar firms in well-defined industries with fixed boundaries. But you’ll have to have a plan—an internal playbook—to get the most from your digital transformation. A staggering 75% of all digital transformations fail to make a return on their investment, according to a study conducted by PwC. It is an … All of this is happening while … there are some good strategy models - the platform business model and the customer network model stand out. Unable to add item to List. You've successfully reported this review. And that playbook is constantly being evolved and strategized behind the scenes to remain competitive. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital … Download it once and read it on … The Digital Transformation Playbook is based on the experiences of OutSystems customers that have trod this path before. Het boek is makkelijk te lezen en geeft veel inzichten in digitale transformaties in bedrijven door de vele case studies en voorbeelden. This playbook offers insight into the trends in digital transformation and gives advice on how you can help your business transform, by utilizing digital tools to improve the way you operate. Visitors can also learn about the new OutSystems methodology called the Low-Code Digital Factory and download The Digital Transformation Foundation Playbook. The Digital Transformation Foundation Playbook. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. David Rogers, a pioneer in digital business strategy and digital transformation… Please try your request again later. Get 1 credit every month to exchange for an audiobook of your choice, Rethink Your Business for the Digital Age. A great read for those facing threats from digital business models, Reviewed in the United States on December 11, 2016. The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David L. Rogers (2016) Target Audience . It is … In this ebook you will learn how to use digital transformation … An academic approach to dig transformation, Reviewed in the United States on March 14, 2019. This new eBook from OutSystems will break down the four challenges that hold back digital transformation. It is … See if you have enough points for this item. The Digital Playbook Digital transformation is the wave of the future. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You, The Network Is Your Customer: Five Strategies to Thrive in a Digital Age, What the Most Successful People Do Before Breakfast, Machine, Platform, Crowd: Harnessing Our Digital Future, When: The Scientific Secrets of Perfect Timing, India After Gandhi Revised and Updated Edition, It All Adds Up: The Story of People and Mathematics, The Science Fiction Hall of Fame, Volume One 1929-1964. They collaborated with other firms to supply or distribute their products/ services. i found it surprisingly useful (sorry). And lets hope for the community as a whole that it makes it to a paperback release as the author - a Columbia Business School academic - definitely has something useful to say for the business community. There was an error retrieving your Wish Lists. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Your recently viewed items and featured recommendations, Select the department you want to search in. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. You submitted the following rating and review. Download your digital transformation playbook to learn how banks and insurance companies keep up with evolving customer expectations and technology trends. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You, The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models (Strategyzer), Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), Marketing 4.0: Moving from Traditional to Digital, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. In all it’s A MUST READ BOOK! Please try again. We have entered a time when a digital transformation is no longer a choice, but an imperative to survive, and even thrive, in this environment. 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