If you’re wondering if you should take your company in an environmentally friendly direction, we’re here to share with you the pros and cons of doing so. There are benefits in other areas as well such as increased productivity levels and less money paid out for medical benefits. Going green can be achieved through simple steps and does not have to mean skipping showers, selling your car and never setting foot in a grocery store. Green travel goes hand in hand with various awards and recognitions. As awareness of the importance of the preservation of the environment continues to grow in 2010, companies are looking for ways to become environmentally friendly, also known as Going green has many advantages for businesses. The areas to look at include cost, time and even pollution levels caused by the transition to green. However, for some businesses, it may not be so simple. Companies may intentionally or unintentionally make false claims regarding the environmental friendliness of their products, a process known as “greenwashing.” A product that insists it has "no added chemicals" for example, could be criticized for its choice of wording, since even naturally-derived ingredients consist of chemical substances. Green businesses lower their expenses by going paperless, recycling old electronics, and reducing energy consumption. For example, the switch to solar power will create the need to install solar panels at business facilities. This is a guest post by Stefan Doering. If companies don’t properly back up their computer files, a system crash could prove disastrous. If hotels are looking to find benefits on going green, this article can be refreshing. In some cases, it can make a brand appear to be revolutionizing its industry with improved green standards, advanced green … Going green can provide a number of benefits for businesses. Green initiatives are good for business because of the current mindset of ecological and environmental sustainability. While this alone is not the most ethical motivation for going green, it is a great side effect to have. Examples include improving a specific operation so that it does not harm the environment or creating a product made entirely out of recycled materials. Hence people are unaware of performance results. Since many tax deductions and credits exist for business owners who go green, the decision to make your company more sustainable ends up paying off later when you do your business’s taxes. Tag: disadvantages of going green for businesses. For example, if employees lose or experience the theft of laptop computers, sensitive information that would normally be kept in a locked paper file could fall into the wrong hands. The benefits of going green as a business right now are manifold. It’s not just about being popular, going green has been shown to boost a company’s image with the general public. It can be costly for a corporation to go green initially. For some companies, a common method of going green is to minimize or even eliminate the use of paper. Green marketing involves companies positioning their products as environmentally friendly or energy efficient. Starting up your business activities can become cost-prohibitive. Advantages & Challenges of Going Green for a Company Introduction Many companies are either thinking about instituting green strategies and technologies, or have already put some of those environmentally responsible technologies and strategies in place. Companies located in cities will be at distinct disadvantages when it comes to placing solar panels in order to be the most useful, since buildings in cities might block the useful rays of the sun. Green Business Bureau: Financial Benefits of an Eco-friendly Business, Nielsen: Global Consumers Are Willing to Put Their Money Where Their Heart Is When It Comes to Goods and Services from Companies Committed to Social Responsibility, Forbes: Going Green for Earth Day: The Costs and Benefits of Environmentally Sustainable Buildings, Going-Green Issues That Businesses Are Dealing With. The larger costs either have to be passed along to customers in terms of higher prices or have to come at the company's expense in terms of a smaller profit margin on its products. Advantages & disadvantages of green marketing, The Wall Street Journal: The Price of Going Green, Clean Energy Ideas: Disadvantages of Solar Energy, TreeHugger: The Dark Side of Solar Panels. In addition to increased revenue, the reputation of a corporation can increase as buyers research purchases and share information regarding best practices of preferred brands with peers. For the most part, people are simply unaware of the economic benefits of going green. In some cases, using green products and materials will cost more than using conventional materials. Solar energy is a terrific way to use renewable energy for a business, but solar panels need large areas in order to be effective. Time is another area where going green can be a disadvantage. A furniture manufacturer who switches suppliers to buy only sustainably harvested wood will likely have to pay a premium price for his lumber. For example, installing a new roof or new insulation to keep heat from escaping your home would be considered a green home improvement, but it would cost a large sum of money to get the work done. For some companies, a common method of going green is to minimize or even eliminate the use of paper. But innovation has changed that. First of all, let’s get to the bottom line. Following are 25 well-known companies that are leading the green revolution. Depending on where you live and work, you are feeling the consequences of the global economic crisis to a smaller or greater extent. Challenges Businesses Face With “Going Green” Every business has challenges, of course, so the same can be said for businesses that have adopted green marketing. The major disadvantages are listed below; Initial costs. Challenges Businesses Face With “Going Green” Every business has challenges, of course, so the same can be said for businesses that have adopted green marketing. Installation of the panels uses PVC and glue, both of which are harmful to the environment. In the case of solar panels, fossil fuels are needed to create the panels. The business benefits of going green. Eco-Friendly practices can manifest itself in a positive way within employees by improving productivity and morale, all while improving the bottom line of your business. 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