In this flash talk, Professor Sunil Gupta shares how to focus on the possibilities of technology – without missing the big picture. You will Driving Health Care Strategy in the COVID Era is a Harvard Medical School executive education program designed to provide a 360 degree immersion into the current state of health care. on your operations, Extend your network by living and working with accomplished executives from various Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. He is also the co-chair of the executive program on Driving Digital and Social Strategy. into your business challenges and career decisions, Understand the impact of various technologies, such as 3D printing and digital manufacturing, digital strategy, Directors, vice presidents, and senior managers who are responsible for formulating Whether you are a seasoned health care executive, or a business leader looking to move into health care, this program will prepare you to launch or advance initiatives that create new value in health care. the complex challenges facing business leaders across the globe, Edward W. Carter Professor of Business Administration, Andreas Andresen Professor of Business Administration, Senior Lecturer of Business Administration, Lincoln Filene Professor of Business Administration, Edsel Bryant Ford Professor of Business Administration, William Barclay Harding Professor of Business Administration, Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus, Our Executive Education programs are developed and taught by HBS faculty who are widely Digital Strategies That Transform. the best practices for building platforms and managing ecosystems that attract and beliefs, veteran status, or disability in admission to, access to, treatment in, or Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Harvard’s Sunil Gupta, who has worked with top organizations around the globe, presents valuable lessons-learned in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business . on your operations, Manage channel conflict and design omnichannel strategies, Engage customers through digital, social, and mobile marketing, Extend your network by living and working with accomplished executives from various For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He is also Cochair of the Executive Program on Driving Digital Strategy. In his book, 'Driving Digital Strategy', Sunil Gupta, Edward W Carter Professor of Business Administration at Harvard Business School delves on the necessity of this transformation. Gupta advises and speaks to companies around the world on issues related to digital transformation. Are You Ready? The author illustrates every strategy in this playbook with real-world case studies from Google, GE, and Airbnb. Four key technologies promise to drive digital transformation over the next five years. In the recent past, he has taught an elective course on Digital Marketing Strategy to MBA students and Advanced Management Program to senior managers. A new book by Sunil Gupta, "Driving Digital Strategy," explores how traditional businesses can make the leap into the digital age. I couldn’t find anything comprehensive on the internet about how best to launch your digital “thing,” so I … In the digital landscape, the rules of strategy are changing. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Driving Digital Strategy will provide you with a comprehensive framework and set of tools for developing and implementing a digital business strategy. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Build audience personas to better target your key customers 6. In this flash talk, Professor Sunil Gupta shares how to focus on the possibilities of technology – without missing the big picture. “Through initiatives like these,” Gupta writes in his new book, Driving Digital Strategy, “managers are using a Band-Aid for a deeper problem Find it at Harvard Attendance by multiple company representatives and teams are encouraged to apply. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. But it starts with reimaging what your business is, who your customers are, and how to engage them using digital technology. I am in New York City today, where we are hosting “Digital Difference.” More than a dozen forward-thinking companies joined us to showcase how they are driving digital transformation – and making a difference – for their businesses. and dynamic discussions, this program builds a firm foundation for leading organizational the complex challenges facing business leaders across the globe, Back to Top He knows what works and what doesn't. Given the collaborative nature of this digital business strategy course, individuals He knows what works and what doesn't. The program fee covers tuition, books, case materials, accommodations, and most meals. habits, you will be ready to reinvent your business model, reassess your value chain, In this five day intensive program, you'll explore omni-channel digital marketing strategies through the lens of digital media, SEO, SEM, and content marketing. Sunil Gupta. This challenging digital business strategy course provides reconnect with your customers, and rebuild your organization for the future. For over a decade, Gupta has … In his book, 'Driving Digital Strategy', Sunil Gupta, Edward W Carter Professor of Business Administration at Harvard Business School delves on the necessity of this transformation. into your business challenges and career decisions, Senior executives who are responsible for shaping overall corporate strategy and driving In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. on your own, in your living group, and in the larger classroom, driven by the renowned For over a decade, Harvard Business School Professor Sunil Gupta. For over a decade, Gupta has studied digital transformation at "Fortune" 500 companies. See how exchange with faculty and peers yields new insights into critical business trends. Given the collaborative nature of this digital business strategy course, individuals Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy. Examine how companies use different strategies to reach specific target audiences 3. Hello. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Building on Strategy 1.0 that is implemented from 2010 to 2014 to shape the bank up to international standards, DBS's Strategy 2.0 focuses on "Making Banking Joyful" through three key tenets: (1) digital to the core; (2) being customer obsessed; (3) creating a start-up culture. Camila Cook's Executive Education Journey. Whether you are a seasoned health care executive, or a business leader looking to move into health care, this program will prepare you to launch or advance initiatives that create new value in health care. 8. Develop the skills to build an actionable digital strategy that aligns with your business goals 2. Driving Digital Strategy (DIGS) by Sunil Gupta Description. reinventing themselves to succeed in the digital era. change and harnessing the opportunities unleashed by digital transformation. Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Driving Digital Strategy Harvard Business Review Sunil Gupta Published on February 7, 2019 February 7, 2019 • 13 Likes • 2 Comments Best Buy has transformed its business in the face of Amazon’s threat. Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. orientation, gender identity, religion, age, national or ethnic origin, political You will Copyright © President & Fellows of Harvard College, Take advantage of the opportunities presented by digital transformation, Leverage digital technologies to enhance marketing and operations, Expand your personal and professional network, Competing in the Age of Digital Platforms—Virtual, Competing on Business Analytics and Big Data, Competing in the Age of Digital Platforms, Make digital transformation a key part of your organization's strategy, Create and manage the capabilities that drive digital success, Choose an organizational structure that spurs innovation and entrepreneurship, Build a more flexible organization that aligns with strategic goals, Understand the impact of various technologies, such as 3D printing and digital manufacturing, Copyright © 2020 Harvard Business School Publishing. Here you have more chances to get noticed. backgrounds, industries, and countries across the globe, Build relationships with a diverse group of peers who can provide wide-ranging insights Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone. Find Driving Digital Strategy program details such as dates, duration, ... Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration in the Strategy Unit at Harvard Business School. What You Will Learn. DRIVING DIGITAL TRANSFORMATION: NEW SKILLS FOR LEADERS NEW ROLE FOR THE CIO 1 DRIVING DIGITAL ... according to a new survey of 436 business leaders by Harvard Business ... lack the skills and knowledge they need to execute a digital strategy, even if there’s one in place. That’s because large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. In "Driving Digital Strategy," Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy in this virtual program. Driving Digital Strategy (DIGS) by Sunil Gupta Description. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Boston: Harvard Business Review Press, 2018. has studied digital transformation at Fortune 500 companies. You will explore the latest technologies and learn how to leverage digital, social, recognized as skilled educators, groundbreaking researchers, and award-winning authors. With a better understanding of changing consumer behavior and media Arrow up Harvard Business School professor Sunil Gupta will lead a live, interactive HBR webinar on digital transformation. 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